Here’s a scenario: Results. You need them, and you need them now. Maybe you’ve got an SEO service provider, but they keep telling you that SEO is the long game for gaining engagement from organic online visibility. So, you take to Google and frantically search for what you can do to bring more calls, inquiries, and purchases NOW. A few articles in, you discover or possibly give more consideration to investing in a Pay Per Click advertising strategy – what some call THE WAY to getting immediate results. So, do you ditch that SEO long game for quick results? Do you do both? Yeah, we know this sounds familiar. Before we break down our view of PPC, the most important thing to remember is this: PPC is under the Search Engine Marketing umbrella.
Simply put, it’s paying to show up where and when it counts most. If you use Pay Per Click advertising, you are paying to have ads in front of your audience which generates clicks that lead to your website. If we were selling a house, we like to compare PPC to the likes of curb appeal. If you want people to come in and not drive by, immediate results can be achieved by adding some curb appeal like beautiful trees or a new walkway.
If putting you in front of potential customers by expanding your reach isn’t good enough, get this. When you use PPC to gain clicks, think of the data coming in that can be used to improve other marketing strategies. Again, if we were in real estate, imagine knowing that the new trees we put in aren’t that big of a deal when compared to the new walkways. We can use this information to better our future efforts and save money.
Let’s be real. This question is about one word: MONEY. Here’s where we differ from the other guys. SEO ISN’T FREE. No matter how you look at it, SEO comes at a cost. Whether it’s your own time or hiring an outside vendor to manage your SEO strategy, SEO does come with a cost. Now that we got that out of the way, try not compare the two but ask how they complement one another. Long-term SEO strategy is going to bring you highly qualified leads. Additionally, your SEO efforts (improving page content, backlinking, titles, meta descriptions, etc.) will directly help your PPC results as well.
We’re transparent, and that means we are not shy of sharing how we’ve helped clients with small budgets accomplish great things. However, though their success we’ve also learned that PPC advertising typically works best for companies with a budget of at least $2,500/month. Below that threshold, it’s often hard to justify our monthly fees.