Poor Content
Is Worse Than
No Content
Blogs
Increases your online visibility with relevant and purposeful information
Infographics
Amplifies engagement by combining data and design that’s quickly digestible
Videos
Evokes emotion and does what does what text simply just can’t do.
Newsletters
Educate and entertain your audience with information they can’t afford to miss
Call to Actions
Drive action with seductive offers they can’t pass up
Autoresponders
Establish trust and credibility, deliver a level of service that is second to none.
HOW HATCH DOES CONTENT MARKETING
THE PILLARS OF CONTENT MARKETING
Valuable
The people who read your articles or watch your videos must get something from it. If they don’t come away feeling entertained, educated and motivated to act (seen through likes, comments and shares), the content serves no purpose.
Increase of Sales
Show your audience you get them by addressing their wants, needs, and interests. It’s the only way to maintain relevancy and keep them coming back. Lose it and lose the title as “the expert” looked to for answers.
Consistent
Valuable content, delivered with consistency, separates the memorable and forgotten. An inconsistent tone, look, feel and content substance will disengage the audience you worked so hard to attract.
