Podcast Marketing Strategy?
What is Podcast Marketing?
Podcast Marketing is a strategy that I implemented to provide my clients a platform to accomplish 4 marketing objectives. (1) To produce high quality video content (2) become the authoritative figure in your industry (3) increase search engine ranking and (4) bring brand awareness.
How does it work?
We shoot a Q&A structured Video Podcast in our state-of-the-art studio. We ask questions related to your personal history, your business knowledge and your company niche. We then produce several short video assets and distribute them across several platforms on the internet.
What does this do for my business?
It will bring credibility to you and your brand, it will help you build a relationship with your viewers, it will give value to your audience and the compound effect will lead to disrupting your industry.
Ready to learn more?
What comes with a Podcast?
Podcast
Our podcasts are shot in a state-of-the-art facility in a Question-and-Answer (Q&A) style format, which is hosted by one of our Founders Grant Miles and/or J Weis. The production includes a podcast host, sound engineer, SEO strategist and a post-production team to ensure a highly valuable 1-hour session which can be broken down into over 25 digital marketing assets.
Explainer Videos
During the Q&A format, our host will ask anywhere from 10-20 questions related to your industry. We are then able to pull out the top 6-10 answers that we feel will best educate audiences. These short Q&A snippets will be converted into 2-4 minute video assets that can be used for marketing purposes.
YouTube Videos
All explainer videos are uploaded and optimized to your YouTube channel which can then be marketed across multiple platforms. These productions will serve as video assets that will educate the consumer while increasing ranking factors related to search engine optimization.
Facebook Video Teasers
We will produce a minimum of six 30-second video teasers that can be uploaded to your facebook profile. These video teases will then take your viewers to your website, YouTube page, your blog, or any other landing page you choose. With over 8 Billion daily video views facebook, teaser videos are 58% more likely to capture your audience.
Instagram Image Ads
We will design 6 images for you to upload to your Instagram feed. These images can also be used for other platforms but will be strategically created and well thought out to convert traffic from your Instagram feed and bring your audience to your landing pages.
Website Content
Google Algorithms are specifically looking for quality content on your website. A well developed video (short or long) will meet ranking factor requirements that tell the algorithm that your website is relevant and producing high quality content. With over 25 assets from 1 Podcast, our strategy will hack the algorithms (in a good way) and improve your website ranking.
Blog Content
Everyone knows the importance of quality blog content and with each one of our explainer videos, we’re able to create a high authoritative blog post. Not only will we produce a video blog, but we will transcribe the text, so that we can have a contextual blog as well.
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Podcast
Our podcasts are shot in a state-of-the-art facility in a Question-and-Answer (Q&A) style format, which is hosted by one of our Founders Grant Miles and/or J Weis. The production includes a podcast host, sound engineer, SEO strategist and a post-production team to ensure a highly valuable 1-hour session which can be broken down into over 25 digital marketing assets.
-
Explainer Videos
During the Q&A format, our host will ask anywhere from 10-20 questions related to your industry. We are then able to pull out the top 6-10 answers that we feel will best educate audiences. These short Q&A snippets will be converted into 2-4 minute video assets that can be used for marketing purposes.
-
YouTube Videos
All explainer videos are uploaded and optimized to your YouTube channel which can then be marketed across multiple platforms. These productions will serve as video assets that will educate the consumer while increasing ranking factors related to search engine optimization.
-
Facebook Video Teasers
We will produce a minimum of six 30-second video teasers that can be uploaded to your facebook profile. These video teases will then take your viewers to your website, YouTube page, your blog, or any other landing page you choose. With over 8 Billion daily video views facebook, teaser videos are 58% more likely to capture your audience.
-
Instagram Image Ads
We will design 6 images for you to upload to your Instagram feed. These images can also be used for other platforms but will be strategically created and well thought out to convert traffic from your Instagram feed and bring your audience to your landing pages.
-
Website Content
Google Algorithms are specifically looking for quality content on your website. A well developed video (short or long) will meet ranking factor requirements that tell the algorithm that your website is relevant and producing high quality content. With over 25 assets from 1 Podcast, our strategy will hack the algorithms (in a good way) and improve your website ranking.
-
Blog Content
Everyone knows the importance of quality blog content and with each one of our explainer videos, we’re able to create a high authoritative blog post. Not only will we produce a video blog, but we will transcribe the text, so that we can have a contextual blog as well.
